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This study involved collecting data on the fashion choices of popular Tollywood actresses over a period of five years (2017-2022). The data was gathered from various sources, including fashion blogs, entertainment websites, and social media platforms. A total of 20 popular Tollywood actresses were selected for this study, and their fashion choices were analyzed in terms of trends, styles, and updates.
McCracken, G. (1986). Culture and consumption: New approaches to the symbolic character of goods and activities. Indiana University Press.
O'Cass, A. (2000). A sociocultural investigation of the relationships between fashion and celebrity. Journal of Fashion Marketing and Management, 4(2), 167-184.
The Tollywood film industry, primarily based in Hyderabad, India, has gained immense popularity globally, with a large fan following. The actresses of Tollywood have been admired for their talent, beauty, and fashion sense. With the rise of social media, the personal and professional lives of these actresses are under constant scrutiny. Their fashion choices, in particular, have become a topic of interest among fans and fashion enthusiasts.
The study's findings indicate that Tollywood actresses are fashion-conscious and actively update their style to keep pace with the latest trends. This is evident from their appearances at fashion events, on social media, and in public. The study also highlights the significant impact of these actresses on their fans' fashion choices, reinforcing the concept of "celebrity fashion."